Reputation Marketing Services

You are judged by your search results

Right or wrong. Current or outdated. Truthful or scandalous. The Internet is the digital Wild West and nearly anything goes. Critical articles, disproven allegations, outdated news, misleading blogs, and inaccurate reviews can appear instantly and persist for years. You only get a few seconds to make a good first impression online:

  • More than 80% of reputation damage risks come from a mismatch between the buzz and the reality. (Digimind)
  • 89% of users do not go past Page 1 for any given search. (AOL)
  • 78% of U.S. adults believe it is very important to look up info about people and/or businesses online before deciding to interact or do business with them. (Harris Interactive)

Online reputation directly impacts your bottom line

How do you stack up against the competition? Whether you’re a doctor or a dentist, a lawyer, auto dealership, or a restaurant, online reviews have a major impact on your bottom line:

  • 92% of of Internet users read product reviews and 89% of people say that reviews influence their purchasing decisions. (eTailing Group)
  • 73% of all activity online is in one way or another related to local content, activities, or businesses. (Google)
  • A difference of one star in an online review profile can lead to a 5–9% difference in revenues. (Harvard Business Review)
  • "It take 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." - Warren Buffett

Positive reviews written by your best customers

Asking your customers to review you is the best way to improve your online reputation, and we make it easy. Built-in review-request functionality allows you to request new reviews from your most loyal customers. Our custom branded review/feedback portal will effortlessly populate all your top online review listing directories.

Asking for reviews makes a difference. Analysis of our customer database shows that, on average, requesting reviews boosts volume by 650% while reducing the proportion of negative reviews by 400%.

Leverage business listing directories for local search visibility

Make sure your business can be found on the most prominent online profiling sites. Keeping listing directories up to date increases the weight of your business in local search results and helps to drive new referrals. We make it simple to update key information across multiple sites at the same time, including business name, address, hours, and contact details.