We find out what makes your prospects and customers tick--and what ticks them off.  We call these "hot buttons," and we build your sales and marketing messages directly from prospect and customer hot buttons.

We ask them about innovations you're considering, their preferred communication methods, how someone in your business could absolutely get their attention, and much more.

And do you know how your competition is selling?  You will after we're done with our research!

The Articulated Sales Argument:  How To Stand Head And Shoulders Above Your Competition!

The second most important element in the Monopolize Your Marketplace system is the Articulated Sales Argument (ASA).  In a nutshell, the ASA is the argument we build, the case we design, and the reasons a prospect should do business with you.  Your ASA should distinguish your business from all the competitors.

An ASA Will Raise Your Business Above The Noise

You may be aware that in your industry lowest price does not always reflect the best deal. You can probably name a competitor or two that offer a lower price than you. You can probably also identify how buying from your competition would result in less value for the same money spent. The most important question is: does your message make your value clear to the prospect?  It will after we've completed our research and "built your case."

Build A Case For Your Product Or Service Like An Attorney Would

Envision your marketing situation as a court case - your prospects are the jury, you are the defendant and you must prove to them without a doubt that your product or service is the most practical alternative amidst all the competition.  This is a life or death situation. Under these circumstances, are you going to settle with a defense that says, "we're better, we're cheaper, we're professional or we've got better service"?  Of course not!  You are going to probe your jury to know what they will be sympathetic to and respond to. You are going to give substantial, quantifiable evidence to back yourself up--our process doesn't go any further until we've gathered all the evidence that will win the case!

"Franchise Your Sales System" By Capturing The Essence Of Your ASA In A Distinguishing Message and Sales Tools That Can Easily Be Used By Your Salespeople

20% of the sales people are superstars and the other 80% are average to below average. The MYM system will do this: It will make the ones who are bad fairly decent. It will help make those who are decent, pretty good. And it will make the guys who are good achieve greatness.  Your success in winning over the competition is in the strength of  the message your sales staff is giving and implementing a disciplined, sustained program that drives leads in the door so your salespeople can be productive in closing business.  The message we help you develop is research-based and strong because it relies on evidence, not platitudes.  The lead generation program communicates this same message  to differentiate your company so any prospect would say, "I'd have to be an absolute fool to do business with anyone else but you, regardless of price."